Laying the foundation for your brand’s enduring success.

When it comes to something as tricky as the science of naming, we rely heavily on our battle-tested process to take a lot of the guesswork out of forecasting project timing.

In general, we aim to deliver a first round of naming directions within 2-3 weeks of the kickoff of a naming project. From there, we proceed to the next round of refinement and course-correction over another 1-2 weeks, and present final project delivery a couple of weeks after that.

So by the time all is said and done, we generally land on a chosen brand name within 5-7 weeks from start to finish. Of course, there are some cases in which we hit the nail on the head very early in the process, and the whole project is over quite quickly... and other cases in which we have to go back to the drawing board a couple of times, and end up with a longer process.

Brand Naming is project-based and quoted after a discovery session. We use a hybrid pricing model for brand naming projects, which has worked exceptionally well for us over time; part upfront and part conditional upon our clients choosing and moving forward with one of the brand names we’ve presented.

Brand Therapy is session-based, just like counseling, and is charged at a rate of $250/session. Sessions are generally set at 1-hour, and scheduled on an à la carte basis, or often on a regular monthly, bi-weekly or weekly basis. We also offer quarterly brand therapy workshop days, which we conduct either virtually or in-person when possible; these workshop days kick our brand therapy process up to the next level for those clients dedicated to continuously investing in deeper holistic brand direction work.

Yes indeed! We have lots of experience in trademarking and intellectual property law in general. We can handle the process of trademark searches and applications, and we work with trusted IP law professionals to execute those tasks on your behalf.

We like to stay super focused on our core offerings, so that we can maintain the highest possible level of quality and always deliver kickass work. Since visual identity design, art direction and web design and development are each very specific specialties of their own, we often help by working with other agencies and studios to help direct their work on your behalf, within the holistic context of your brand's foundation.

Or, to answer more directly, we focus on what we do best; so no, we don’t do all of that other stuff because others do it better. But our clients generally ask us to be involved with the other service providers in a ‘conductor’ capacity. And in that capacity we bill on an hourly consulting basis.

The science of brand naming is cross-disciplinary by nature, and we help clients from a wide range of industries to ace their brand foundations. We especially love to work with companies in the consumer products, lifestyle, media, tech, food & beverage, hospitality and enterprise service spaces.

We're based in Toronto, Canada, and we serve clients from all over the world.